SCTDA

For the ninth annual Sharjah Light Festival, we needed to harness the power of social media to raise awareness of the event and drive more footfall to different locations. We created a video content library showcasing the various areas and shows around the emirate. The campaign had high engagement levels:

• More than 1,000 photo and videos entries

• 4,000,000 + accounts were reached (Facebook, Twitter, Instagram)

• Acquired more than 2500 fans/ followers (Facebook, Twitter, Instagram)

• 700,000 + video views (Facebook, Twitter)