Challenge

For the 2019 World Games in Abu Dhabi, Saudi Arabia Special Olympics team wanted to raise awareness about their biggest participation ever and announce for the first time ever participation of female athletes' team.

Approach

To engage the audience and raise awareness we launched Twitter and Instagram accounts for Saudi Arabia SO and we planned to transform those account into the must follow account to stay up to date on the Saudi Arabia SO news

Our strategy was clear, show the audience what the athletes are doing in Abu Dhabi. They are playing, competition and WINNING

We led a live coverage campaign by posting regular updates from each sport competition.

Results

The account quickly generated huge buzz and engaged the Saudi Audience which ended with more than 2,500 organic followers in 1 week without spending any media.

Total of 11 million organic impressions were generated on social media in one week.