Our Work

The Ministry of State for Federal National Council Affairs


The Ministry of State for Federal National Council Affairs


The federal national council sessions have a very narrow type of content that interests a very specific audience. Our challenge was to create engaging content while growing the fanbase. The Proof team stepped in to manage the whole campaign, from planning the live coverage on social media to preparing visuals, interview questions for the council members, and a list of members who would attend the session.


The team worked with MFNCA to create a full coverage plan during the FNC sessions, which included practical assets for the pre-live-post session, utilising the latest social media trends across Instagram and Twitter as well as live social media coverage, while building a strong bond and partnership with other ministries and stakeholders.



The campaign had high engagement levels:

  • Reshared content from ministries and other government entities.
  • Transforming public perception and maximising awareness of ministry goals.
  • Driving citizen engagement with limited resources and budget.
  • Building public trust in the FNC.
  • Educating UAE citizens with valuable political content.
  • Helping MFNCA to achieve its goals.

Results sample from an FNC session (7 Instagram posts):

  • Likes: 234
  • Profile visits: 57
  • Reach: 4,114
  • Impressions: 4,681