Our Work




Mohammad A. Baker, Deputy Chairman and CEO of Gulf Marketing Group, is one of the region’s retail sector leaders. Proof was tasked with elevating his executive positioning by developing his profile on social media. After identifying key areas where MAB could excel, we relaunched his LinkedIn profile, adding key talking points and topics as content buckets. This opened up the opportunity for professional networking and building relationships. MAB demonstrated his leadership skills by driving relevant conversations, raising engagement, and interaction.

He now has a community of more than 8,000 professional connections, eager to engage with his content
MAB has generated over 47K in organic views when he posted about Nike’s store in Dubai Mall.

MAB has generated over 300K in organic impressions by tackling real-time moments and posting his opinions about the retail industry, regionally and globally.