Challenge

The Beat Diabetes Walk is the flagship event of the Beat Diabetes initiative by Landmark Group, and over the years has become an important calendar event that brings communities together to pledge their support for diabetes awareness.

Proof was tasked with reaching 45000 online registrations through socal media.

Approach

We followed a 360-degree social media approach leading up to the event.

• We utilized creative and impactful social media posts
• Optimized performance with media buying
• Engaged with influencers to improve reach
• Held contests to further engage with our target audience
• Covered the event live to amplify awareness

Results

We saw a phenomenal response in comparison to the previous year:

• The event was attended by over 20,000 people, their highest participation yet.
• We gained 48 million+ impressions and reached 33 million+ people through our social media channels. 
• We exceeded our target of 5000 online registrations by achieving 6,268 online registrations with the same budget and within the same time frame. 
• We were covered by popular social media accounts such as Dubai Fitness Challenge and Dubai Calendar.