ADNOC

With over 55,000 employees plus thousands of contractors and subcontractors at ADNOC, communicating messages about COVID-19 to remote and site staff has been a challenge. ADNOC needed a new campaign on self-quarantine policies and address the risk of off-site socializing.

ASDA’A BCW created a series of animated short videos and decided to harness the power of a Whatsapp for Business channel to push through simple, hard-hitting instructions to front-line staff.

ADNOC accepted WhatsApp as a new, organic channel for key communications to staff and contractors, taking Asda’a BCW advice to deliver tailor-made content to the needs of a specific audience.