Through content marketing, Proof begins with a brand’s existing narrative and builds a creative strategy around it, in order to boost awareness, increase engagement and build authentic connection based on the power of segmentation, content creation, story pillars and media campaigns stretching across earned, owned, shared and paid media.
Case Study: STARZPLAY. Through smart content marketing, Proof revamped STARZPLAY’s social media channels, optimising them towards improved awareness and engagement for the UAE-based streaming service. The results included an increase of over 10,000 followers in three months on Instagram alone, a 110% rise in engagement through high volume assets and shows, and successful paid media collabrations with global brands such as Disney and Warner Brothers.
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